An effective pay-per-click (PPC) ad strategy is about showing your ads in the right place, at the right time, and to the right audience. By reaching customers that require your services, PPC ads are among the most direct and cost-effective ways to generate more leads for your roofing business.
PPC ads come in various forms, including search ads, display ads, banner ads, and retargeting. If done correctly, a pay-per-click ad campaign can be a great way to drive business growth and promote brand awareness.
How we make it happen.
Competitor Analysis
A sound strategy starts with knowing your competition. We analyze your competitors to evaluate their positioning and identify weaknesses. We then leverage our findings to give your ads a necessary advantage.
Keyword Research
We start by identifying the words and phrases your customers use in searches. In doing so, we ensure your ads are only shown in relevant searches.
Ad Copy/Content
Creating ads that resonate with your audience takes a lot of work. With our roofing industry knowledge and experience, we develop professional, compelling ad content proven to convert clicks into customers.
Campaign Structure
When it comes to your ad spend, we like to keep things nice and tidy. We organize our ad campaigns to fit your roofing business like a glove.
Ongoing Maintenance
We routinely monitor and evaluate your ads to ensure they're headed in the right direction. Along the way, we'll make adjustments to maximize click-through rates and lower ad costs.
