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How to be a Roofing Rockstar

Kamrey Marchand, Brand Strategist

Roofing businesses are always in demand, as homeowners and businesses need reliable, quality roofs to protect their properties. However, starting a roofing business and growing it into a successful and profitable enterprise can be challenging. This article will explore smart ways to grow your roofing business and become a leader in your industry.

Build a strong online presence.

In today’s digital age, it’s essential to have a robust online presence to attract customers and build your brand. Create a professional website showcasing your services, team, and customer testimonials. Use social media platforms like Facebook, Instagram, and Twitter to engage with your audience and promote your services. Consider using paid advertising to increase your reach and drive traffic to your website.

  • Build a professional website: Your website should be designed to showcase your business, services, and portfolio. Make sure it’s mobile-friendly, easy to navigate, and optimized for search engines.
  • Utilize search engine optimization (SEO): Using keywords relevant to your business in your website content can improve your website’s visibility in search engine results. This can help you attract more visitors to your website and potentially generate more leads.
  • Use social media: Social media platforms such as Facebook, Twitter, and Instagram are great ways to reach a wider audience and engage with potential customers. You can build a loyal following and attract new customers by regularly posting updates, sharing pictures of your work, and responding to customer inquiries.
  • Invest in paid advertising: Google Ads and social media advertising can help you target potential customers in your area who are searching for roofing services. These ads can be tailored to specific demographics and geographic regions, which can help you attract more relevant leads.
  • Build your reputation online: Encourage your satisfied customers to leave reviews on popular review sites like Yelp and Google My Business. Positive reviews can help build trust with potential customers and improve your search engine rankings.

Offer exceptional customer service

One of the most effective ways to grow your roofing business is by providing exceptional customer service. Focus on building solid customer relationships by being responsive, courteous, and professional. Always follow up on inquiries promptly, and make sure your team is well-trained and knowledgeable about your products and services.

Develop a marketing strategy.

Develop a comprehensive marketing strategy to help you reach your target audience and generate leads. Consider using digital and traditional marketing tactics, such as email marketing, SEO, PPC advertising, direct mail, and events.

  • Define your target audience: Identify the types of customers you want to target, such as homeowners in a specific geographic area or commercial property managers. This will help you tailor your marketing efforts to reach your ideal customers.
  • Build a professional website: Your website should showcase your services, portfolio, and customer testimonials. Optimize it for search engines, and make it easy for visitors to request a quote or schedule a consultation.
  • Utilize search engine optimization (SEO): Use relevant keywords in your website content, blog posts, and social media profiles to improve your search engine rankings and attract more visitors.
  • Use social media: Regularly post updates, photos of your work, and industry news on platforms like Facebook and Instagram to engage with potential customers and build your online presence.
  • Run targeted online ads: Utilize Google Ads and social media advertising to reach potential customers in your area who are searching for roofing services.
  • Offer promotions: Offer special discounts or promotions to new customers or referrals to help incentivize people to choose your business over competitors.
  • Build relationships with property managers: Reach out to property managers in your area to offer your services. Consider offering them a referral commission to incentivize them to recommend your business to others.
  • Attend local events: Attend regional trade shows or events to network with potential customers and build brand awareness.
  • Provide exceptional customer service: Provide high-quality work and excellent customer service to encourage satisfied customers to leave positive reviews and refer others to your business

Don’t worry. We’re here to help with this! Hiring a roof marketing agency, such as AWS Creative, to create a marketing strategy for your roofing business can be a wise investment as a specialized agency that provides valuable expertise in the roofing industry and helps you develop a tailored marketing plan designed to reach YOUR target audience.

AWS Creative provides insights into industry trends, competitor analysis, and market research to help you stay ahead. A marketing agency can also provide the resources and skills to execute the marketing plan effectively, including website development, SEO, and online advertising. Let us help you save time and effort by working with a roofing marketing agency and potentially achieve more outstanding results and a higher return on investment for your marketing efforts.

Provide high-quality workmanship.

Quality workmanship is essential in the roofing industry and is one of the primary factors differentiating you from your competitors. Ensure your team is well-trained and experienced, and use high-quality materials to ensure your work is top-notch.

Expand your services.

Offering various services can help you attract more customers and increase your revenue. Consider expanding your services to include gutter installation, siding repair, and insulation installation. This will allow you to offer more comprehensive solutions to your customers and increase your profitability.

Focus on safety.

Roofing can be dangerous, and safety should always be a top priority. Ensure your team has the safety equipment and training to perform their jobs safely. This will help you avoid accidents and protect your team and your customers.

Use technology.

Technology can help you streamline your operations and improve your productivity. Consider using project management software, estimating software, and other tools to help you manage your projects more efficiently. This will help you save time and money and allow you to take on more projects.

Build a strong team.

Hiring the right people is the first step in building a strong team. Look for individuals with experience in the roofing industry who share your values and work ethic. Conduct thorough interviews and background checks to ensure you’re hiring the best candidates.

Check out the tips below on tips for building a strong team:

  • Training and education: Ongoing training and education are essential to keeping your team members updated with the latest roofing techniques, safety procedures, and industry regulations. Consider offering in-house training sessions or sending your team members to workshops or conferences to improve their skills and knowledge.
  • Foster a positive work environment: Creating a positive work environment is critical to motivating and engaging your team members. Encourage open communication, provide feedback regularly, and create opportunities for your team members to collaborate and build relationships.
  • Recognize and reward hard work: Recognizing and rewarding hard work is essential to motivating and engaging your team members. Consider offering bonuses, incentives, or other rewards for achieving specific goals or milestones.
  • Opportunities for advancement: Providing opportunities for advancement is essential to keeping your team members motivated and engaged. Offer opportunities for promotions, raises or additional responsibilities to your top performers to help them grow and develop their skills.
  • Invest in your team’s tools and equipment: Investing in your team’s tools and equipment is essential to helping them perform their jobs efficiently and safely. Ensure your team members have access to high-quality equipment, tools, and safety gear to help them accomplish their careers to the best of their abilities.


Growing a roofing business takes time, effort, and strategic planning. You can build a successful and profitable roofing business by following these steps and providing exceptional customer service and quality workmanship.

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