:: AWS Creative ::

Altimus Product Development LTD. needed a simple yet sophisticated look for their new brand identity. Their website is intended as an online brochure of services used to entice new customers to inquire further. Along with the new website, AWS was asked to update their already established logo.

Of course, it’s not that hard when the existing logo and wordmark work so perfectly for a company, but there’s always room for improvement. AWS updated the logo by keeping it’s simplicity intact while making the logo more unique. The key was in the addition of a new font for the workmark, and the always classy letterpress styling of the logo. These changes informed a great deal about the new direction for Altmus Pro.

The second aspect of the redesign was to make the company seem more friendly. In order to accomplish this, a mascot was introduced into the visual identity of the company. This little guy on the left makes for a much friendlier environment when browsing the website and reading brochures. Think of him as a guide to the technical world of product development!