Our latest client was Emerald Planet Fundraising, an environmentally conscious fundraising business. Their focus on green initiatives and clean living solutions definitely sets them apart. I’ve met a lot of people who claim to be environmentally conscious, but Joanne Morneau is the real deal. If you don’t believe me, then head over to the Emerald Planet website and check out their wide array of eco-friendly products! From reusable bags, to travel mugs that LOOK like paper cups but aren’t, Emerald Planet has it all!
The direction for this identity project was clear from the start; GREEN! Now, that doesn’t just refer to the color… although there is a lot of green in there… it also refers to the motifs carried throughout the identity, in particular, the leaf.
Whether it’s a leaf growing out of their environmentally conscious reusable bag logo, or one of the many that populate the website, or even on their letterhead and business cards, the idea that Emerald Planet is alive and growing runs throughout their identity. And I know, that’s something that every “eco-identity” these days has going for it, but with Emerald Planet it means so much more.
The Emerald Planet business card is full of vibrant color, while still cutting down on ink usage and helping the environment!
This motif also refers to the company’s ability to help your organization flourish, but to do it in a responsible, ecologically sound fashion. You could go with any number of fundraising suppliers, but with Emerald Planet, you’re not only helping yourself, you’re helping the ENTIRE PLANET! What more could you ask for?